Brand Alchemy

Brand Alchemy:

Awaken Your Inner Artist, Bring Your Purpose to the Public, and Grow an Audience with Your Authenticity

Calling all writers, artists, entrepreneurs, and content creators.

Do you want to launch or refresh your brand or digital presence?

Do you want to find your signature voice and style in creativity and business?

Are you frustrated with social media and ready to make a bigger impact?

Do you feel called to become a thought leader in your field?

Authenticity is the New Brand Strategy

The world is quickly changing. Old systems are being disrupted while social media and other decentralized platforms have made it possible for everyone to make an impact.

In this new paradigm, creativity and authenticity are your currency.

Transform Your Brand & Business from the Inside Out

Purpose

Connect with a deeper intention and higher calling for your creativity and career.

Strategy

Define your brand message and content strategy.

Creativity

Awaken your creative genius and develop rituals for expression.

Mindfulness

Connect with your intuition and attract the creative muse.

Social Media

Master the art of content creation and define your unique style and voice.

Marketing

Create a signature offering and attract an audience with your authenticity.

Meet Your Teacher

James McCrae is a creativity coach and brand strategist who empowers creator to live with purpose and turn their imagination into reality. He is the author of The Art of You: The Essential Guidebook for Reclaiming Your Creativity.

James has decades of experience growing brands, both for himself and others. He is the author of 3 books and has grown a community of over 400,000 on his popular Instagram page, @wordsarevibrations.

As a brand strategist, James has worked with major brands and entrepreneurs to define their message and vision.

He is also the founder of Meme School, the first online course to teach the art and science of making memes.

Read full bio

Class Agenda:

Module 1

Explore: Reclaim Your Creative Genius

Step into your higher purpose
Open your channel of intuition
Discover your brand purpose and positioning
Mindfulness rituals + guided meditations

Week 1

Content released: Monday Jan 20
Group session: Sunday Jan 26 (3pm EST)

Week 2

Content released: Monday Jan 27
Group session: Sunday Feb 2 (3pm EST)

Module 2

Express: Define Your Signature Style

Define your style and message
Transform your relationship with social media
Create signature content
Develop your own creative ritual
Working with A.I.
Make friends with the algorithm

Week 3

Content released: Monday Feb 3
Group session: Sunday Feb 9 (3pm EST)

Week 4

Content released: Monday Feb 10
Group session: Sunday Feb 16 (3pm EST)

Module 3

Embody: Bring Your Purpose to the Public

Monetize your work
Grow your community
Develop a content funnel
Marketing with authenticity
Creativity and social impact

Week 5

Content released: Monday Feb 17
Group session: Sunday Feb 23 (3pm EST)

Week 6

Content released: Monday Feb 24
Group session: Sunday March 1 (3pm EST)

The New Rules of Branding & Creativity

"Brand Alchemy is hands down one of the best courses I have ever taken.

This is the first time I’ve seen marketing and branding explored in such depth, going into the root of what it means to be an authentic and conscious creator. I’m now able to understand the whole picture and integrate all my learnings into one clear vision for my brand, business, and social media content.

I am so grateful to James for this amazing experience full of wisdom and practical tools, and to all the beautiful souls that participated in this transformative program. Highly recommended."

– Genesis Eliett

Course Structure

New Content Each Week

Each week, students will receive access to new class material, including video presentations, guided meditations, articles, and creative exercises.

You will have lifetime access to this content.

Virtual Group Sessions

Our group container (6 live sessions, 2-3 hours each) is your opportunity to find accountability, receive feedback, and collaborate with other creators.

Video replays will be provided if you miss a session.

Community Portal

Between live sessions, students will have access to a community portal to engage with other students, ask questions, and share their weekly assignments.

Join the Adventure

Use discount code EARLYBIRD for 20% off.

Full Experience
(Limited Spots Available)

All modules + videos
6 virtual group sessions
Community portal
Lifetime access

$600 $480

I'm Ready

Self-Paced Journey

All modules + videos
Lifetime access

$300 $240