Brand Alchemy

Creativity and brand strategy in the age of social media

Calling all writers, artists, entrepreneurs, and content creators.

Do you want to launch or refresh your brand or digital presence?

Do you want to find your signature voice and style in creativity and business?

Are you frustrated with social media and ready to make a bigger impact?

Do you feel called to become a thought leader in your field?

"I hate social media."

I hear this all the time from my clients, and I totally understand. Making “content” can feel like a chore. We are subject to the whims of the algorithm and it’s all too easy to obsess about metrics and compare our success to others.

Many terms get thrown around to describe people who share and market themselves online: content creator, personal brand, influencer.

Personally, none of these labels resonate. I simply identify as an artist.

Despite its downsides, the internet is the most powerful publishing tool in human history. Social media can be your virtual gallery, a book released one post at a time, your own television show, the storefront for your business, and a portal to connect with likeminded souls.

It’s not about following trends. It’s about expressing your authentic nature.

"This was way more than just a branding course, it was a full-on spiritual journey.

Between the super powerful meditations, the deep self-inquiry, and the mind-blowing insights on branding, marketing, and social media, this experience was next level. I feel like I’ve taken a quantum leap! If you’re a creative looking to evolve, reinvent yourself, and show up in a way that actually feels aligned: this is the place. Huge shoutout to James for this incredible journey.”

– Malika, Musician

An Accelerator Program for Conscious Creators

Purpose

Connect with a deeper intention and higher calling for your creativity and career.

Strategy

Define your brand message and content strategy.

Creativity

Awaken your creative genius and develop rituals for expression.

Mindfulness

Connect with your intuition and attract the creative muse.

Social Media

Master the art of content creation and define your unique style and voice.

Marketing

Create a signature offering and attract an audience with your authenticity.

Meet Your Teacher

James McCrae is a creativity coach and brand strategist who empowers creator to live with purpose and turn their imagination into reality. He is the author of The Art of You: The Essential Guidebook for Reclaiming Your Creativity.

James has decades of experience growing brands, both for himself and others. He is the author of 3 books and has grown a community of over 450,000 on his Instagram page @wordsarevibrations.

As a brand strategist, James has worked with major brands and entrepreneurs to define their message and vision.

He is also the founder of Meme School, the first online course to teach the art and science of making memes.

Class Agenda:

Module 1

Explore: Reclaim Your Creative Genius

Step into your higher purpose
Open your channel of intuition
Discover your brand purpose and positioning
Mindfulness rituals + guided meditations

Module 2

Express: Define Your Signature Style

Define your style and message
Transform your relationship with social media
Create signature content
Develop your own creative ritual

Module 3

Embody: Bring Your Purpose to the Public

Become a a thought leader
Monetize your work
Grow your community
Develop a connection funnel
Market with authenticity

"Brand Alchemy is hands down one of the best courses I've ever taken.

This is the first time I’ve seen marketing and branding explored in such depth, going into the root of what it means to be an authentic and conscious creator. I’m now able to understand the whole picture and integrate all my learnings into one clear vision for my brand, business, and social media content.

I am so grateful to James for this amazing experience full of wisdom and practical tools. Highly recommended."

– Genesis Eliett

The world needs what you have to share.

Are you ready to create?

Self-Paced Journey

30 lessons in total, including:
Video presentations
Guided meditations
Creative + branding exercises
Lifetime access to the content

$200

I'm Ready

Have questions about Brand Alchemy, or seeking scholarship opportunities? Reach out here.